Increase Landing Page Conversion Rate - 5 Free Tips
Marketing Strategy Guide
by Matt W Martin
This article will address several ways to get better performance out of your landing page. If you already have a landing page that is bringing in consistent sales but is turning small profits, use these tips to increase your landing page conversion rate. If your new to landing pages, applying these techniques before building may be the deciding factor in the success or failure of your campaign.
Tip #1
The first step is make sure your landing page makes sense. It should be fairly easy to navigate and your web visitors should be able to tell immediately what your landing page is about upon landing on it. You don't need be a certified web site developer to make a good landing page. Just remember to make your page look clean as well as easy to navigate.
Tip #2
Adding relevant images has been known to increase landing page conversion rate. If you landing page is about dogs, you should have pictures of dogs on your page. You should also have relevant images in every category of your web sites.
Tip #3
The headline of your website should be highly relevant to the advertisements used to bring traffic to your page. This will increase landing page conversion rate. Having a proper headline will keep your visitors interested in your landing page.
Tip #4
Increase your landing page conversion rate by making sure your web page fully loads in 5 to 10 seconds. That is about the average time it takes a visitor to decide whether they want to say on your website or navigate away. Only use reliable hosting services and reduce the use of bulky images. More and more people are switching over to broadband internet everyday, but the majority of web surfers still connect using dial-up modems.
Tip #5
Have links to the merchants page above the fold. This simply means your visitors should be able to find a link to the merchant page without having to scroll down. Some visitors will instantly decide whether to stay on your page or leave. This is lost traffic but visitors may navigate away from your page by clicking on the first link they see. You should see a landing page conversion rate increase by doing this on all your pages.
This article is written by M. Martin, Internet Marketer and Website Developer. Click Here to learn more on how to increase landing page conversion rate as well as how to design professional looking pages. Click Here!
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